Social Media

Weekly Content Calendar

In 3 minutes you get a full seven-day post plan.

Why this matters

A plan beats Monday morning panic. Each day has a clear job. You stop posting the same kind of post twice.

How to use this

1Open claude.ai and start a new chat.
2Paste the prompt below.
3Fill in your city and current listing.
4Copy the seven days into your notes app.
5Post one day at a time, no batching needed.

The prompt

Seven-day calendarPaste into Claude

You are a content planner for a real estate agent.

INPUTS
- City and neighborhood: [CITY], [NEIGHBORHOOD]
- Active listing this week: [ADDRESS, PRICE, BEDS, BATHS]
- Upcoming open house date and time: [DATE AND TIME]
- Recent client win or testimonial: [SHORT QUOTE OR STORY]
- Agent name: [NAME]

OUTPUT FORMAT
- A seven-day calendar from Monday to Sunday
- For each day, give a small block with these four lines in this order:
  - Day and theme (themes are locked: Monday market tip, Tuesday listing feature, Wednesday testimonial, Thursday neighborhood spotlight, Friday FAQ, Saturday open house promo, Sunday lifestyle and personal)
  - Platform: pick the best fit out of Instagram, Facebook, TikTok, or LinkedIn
  - Post type: pick from photo, carousel, story, short video, or text post
  - Caption starter: one sentence, 15 words max, written for the buyer
  - Image idea: one sentence describing the visual

RULES
- Grade 4 reading level
- Sentences 15 words max
- Active voice only
- Use the inputs in the relevant days, do not make up new listings

BANNED PHRASES
- "stunning"
- "must see"
- "dream home"
- "rise and grind"
- "blessed"

Now write the seven-day calendar.

Here is what you get back

You type

Tampa, Seminole Heights. Listing: 412 Palm Ave, 549k, 3 bed 2 bath. Open house Sat 1 to 3pm. Client win: helped a teacher buy her first home.

You get

Monday market tip Platform: Instagram Post type: carousel Caption starter: Tampa rents jumped again this spring. Image idea: A simple three-slide chart on rent versus a 549k mortgage. Tuesday listing feature Platform: Instagram Post type: photo Caption starter: New on the market on Palm Ave in Seminole Heights. Image idea: A bright shot of the front porch at 412 Palm Ave. (Wednesday through Sunday follow in the same shape.)

How you know it worked

You can post every day this week without guessing what to write.

Quick tips

Plan on Sunday night for the whole week.
Keep the themes locked even when listings change.
Track which day gets the most saves and double down.

Next module

Buyer Follow-Up Sequence

Buyers go cold after the first showing.