Seller Nurture Sequence
Sellers say they are thinking about it, then disappear for a year.
Why this matters
Most sellers think for 6 to 12 months before they list. A weekly drip keeps you top of mind. When they are ready, they call you first.
How to use this
- 1Open Claude.
- 2Paste the prompt below.
- 3Fill in the bracketed inputs.
- 4Load all 6 emails into your CRM.
- 5Send one per week for 6 weeks.
The prompt
Here is what you get back
SELLER_NAME=Tom, NEIGHBORHOOD=Coral Ridge, PROPERTY_TYPE=single family, HOME_VALUE=$725k, AGENT_NAME=Raj, AGENT_PHONE=(954) 555-0142
Week 1 Subject: Coral Ridge values, your block Hi Tom, Homes on your block sold for an average of $710 per square foot last quarter. That is up 4 percent from last year. Your home sits in a strong pocket near Bayview. Want a free 1-page value report? Reply with "yes". Raj (954) 555-0142 P.S. I attached last month's neighborhood sales chart. Week 2 Subject: A sale on your street Hi Tom, The 4-bed at 2105 NE 26th St closed last Tuesday for $748k. It went 12 days on the market. Three things made it sell fast: a clean roof, fresh paint, and pro photos. Raj P.S. Photo budget tips next week.
How you know it worked
The seller replied to one of the 6 emails or booked a call.
Quick tips
- Send on Tuesday or Wednesday morning.
- Pause the drip if they ask a question.
- Use real local data, not generic stats.