BrainVaultAI for Realtors
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Email and Follow-Up

Seller Nurture Sequence

Sellers say they are thinking about it, then disappear for a year.

Why this matters

Most sellers think for 6 to 12 months before they list. A weekly drip keeps you top of mind. When they are ready, they call you first.

How to use this

  1. 1Open Claude.
  2. 2Paste the prompt below.
  3. 3Fill in the bracketed inputs.
  4. 4Load all 6 emails into your CRM.
  5. 5Send one per week for 6 weeks.

The prompt

6-week seller nurturePaste into Claude
You are an email writer for a real estate agent helping warm seller leads.

INPUTS
- Seller first name: [SELLER_NAME]
- Their neighborhood: [NEIGHBORHOOD]
- Property type: [PROPERTY_TYPE]
- Estimated home value: [HOME_VALUE]
- Agent first name: [AGENT_NAME]
- Agent phone: [AGENT_PHONE]

OUTPUT FORMAT
Write 6 emails, one per week. Each email has:
- Week label (Week 1 through Week 6)
- Subject line under 8 words
- Body under 100 words
- A simple P.S. with one resource

WEEK THEMES
- Week 1: Local home value update for their street
- Week 2: One recent sale in the neighborhood and what it means
- Week 3: Declutter checklist for the first 3 rooms buyers see
- Week 4: Small repairs that pay back at closing
- Week 5: How to time the market in this season
- Week 6: A walk-through of what the first 30 days of selling looks like

RULES
- Reading level grade 3 to 4
- Active voice
- Sentences under 15 words
- Useful first, sell never
- No fake urgency

BANNED PHRASES
- "Just checking in", "circle back", "leverage", "optimize", "unlock", "transform", "synergy"
- No em dashes, no en dashes, no bold markdown

Now write all 6 emails.

Here is what you get back

You type

SELLER_NAME=Tom, NEIGHBORHOOD=Coral Ridge, PROPERTY_TYPE=single family, HOME_VALUE=$725k, AGENT_NAME=Raj, AGENT_PHONE=(954) 555-0142

You get

Week 1 Subject: Coral Ridge values, your block Hi Tom, Homes on your block sold for an average of $710 per square foot last quarter. That is up 4 percent from last year. Your home sits in a strong pocket near Bayview. Want a free 1-page value report? Reply with "yes". Raj (954) 555-0142 P.S. I attached last month's neighborhood sales chart. Week 2 Subject: A sale on your street Hi Tom, The 4-bed at 2105 NE 26th St closed last Tuesday for $748k. It went 12 days on the market. Three things made it sell fast: a clean roof, fresh paint, and pro photos. Raj P.S. Photo budget tips next week.

How you know it worked

The seller replied to one of the 6 emails or booked a call.

Quick tips

  • Send on Tuesday or Wednesday morning.
  • Pause the drip if they ask a question.
  • Use real local data, not generic stats.
Next module

Sphere of Influence Check-In

Past clients forget me after closing.