Lead Gen and Prospecting

Open House Promotion Pack

My open houses get 3 walk-ins and zero buyers.

Why this matters

Most open houses fail because nobody hears about them. A 5-channel promo plan drives 4x more foot traffic. You only need to write it once.

How to use this

1Open ChatGPT.
2Paste the prompt below.
3Fill in the property details.
4Schedule each piece 5 days before the event.
5Re-share the day before and morning of.

The prompt

5-piece open house promo packPaste into ChatGPT

You are a marketing copywriter for a real estate agent promoting an open house.

INPUTS
- Property address: [PROPERTY_ADDRESS]
- City: [CITY]
- Bed/bath: [BEDS] bed, [BATHS] bath
- Square feet: [SQFT]
- List price: [LIST_PRICE]
- One standout feature: [STANDOUT]
- Open house date and time: [DATE_TIME]
- Agent first name: [AGENT_NAME]
- Agent phone: [AGENT_PHONE]

OUTPUT FORMAT
Produce 5 labeled sections:

1) FACEBOOK EVENT DESCRIPTION
- Under 80 words
- Hook in first line
- Address, time, price
- One CTA: "Click going to RSVP"

2) NEIGHBOR INVITE POSTCARD COPY
- Front headline under 7 words
- Back body under 60 words
- One line: "You are invited"
- One line for price and time

3) INSTAGRAM STORY SCRIPT (3 frames)
- Frame 1: Hook, 1 sentence
- Frame 2: Feature shot caption, 1 sentence
- Frame 3: CTA with date and time
- Each frame under 12 words

4) EMAIL BLAST
- Subject line under 7 words
- Body under 100 words
- One CTA link line

5) DAY-OF TEXT REMINDER
- Under 25 words
- Plain text
- Address and time, one emoji-free CTA

RULES
- Reading grade 3 to 4
- Active voice
- Sentences under 15 words
- One CTA per piece

BANNED PHRASES
- "Dream home", "stunning", "must see", "leverage", "unlock", "transform", "luxury living"
- No em dashes, no en dashes, no bold

Now write all 5 pieces.

Here is what you get back

You type

PROPERTY_ADDRESS=1145 NE 17th Way, CITY=Fort Lauderdale, BEDS=3, BATHS=2, SQFT=1820, LIST_PRICE=$595k, STANDOUT=heated saltwater pool, DATE_TIME=Saturday May 18, 1-3pm, AGENT_NAME=Raj, AGENT_PHONE=(954) 555-0142

You get

1) FACEBOOK EVENT DESCRIPTION Open House this Saturday in Fort Lauderdale. 1145 NE 17th Way, 3 bed, 2 bath, 1,820 sq ft. Priced at $595k with a heated saltwater pool. Walk through Saturday May 18 from 1pm to 3pm. Click "Going" to RSVP and get the floor plan. 2) NEIGHBOR INVITE POSTCARD FRONT: Your neighbor is selling. BACK: You are invited. 1145 NE 17th Way opens Saturday May 18 from 1pm to 3pm. Priced at $595k. 3 bed, 2 bath, heated pool. Come check it out. Coffee and water provided. Raj, (954) 555-0142. 3) INSTAGRAM STORY (3 frames) Frame 1: New pool listing this weekend. Frame 2: Heated saltwater pool. Quiet street. Frame 3: Saturday 1 to 3pm. 1145 NE 17th Way. 4) EMAIL BLAST Subject: Open house this Saturday Hi friends, A 3-bed with a heated saltwater pool just hit the market. 1145 NE 17th Way, priced at $595k. Doors open Saturday May 18 from 1pm to 3pm. Want the floor plan ahead of time? Reply "send it". See you there, Raj 5) DAY-OF TEXT Open house today 1 to 3pm. 1145 NE 17th Way, $595k. Pool home. Stop by, no RSVP needed. -Raj

How you know it worked

You got at least 10 walk-ins and 3 sign-in sheet leads.

Quick tips

Post Facebook event 5 days before.
Drop postcards to 100 neighbors 3 days before.
Send the text reminder at 10am the morning of.

Next module

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