Market Report and Comp Summary
Pulling comps for clients eats my whole morning.
Why this matters
Clients do not want raw MLS dumps. They want a clear story. A one-page summary saves you 2 hours and looks 10x more pro.
How to use this
- 1Pull 5 to 10 recent sales from your MLS.
- 2Open Claude in your browser.
- 3Paste the prompt and the sales data.
- 4Send the one-page summary to your client.
- 5Use it as a leave-behind on listing appointments.
The prompt
Here is what you get back
Area: Wilton Manors, FL. Audience: seller. Subject: 2310 NE 12th Ave, 3/2, 1620 sqft. Sales: 2299 NE 12th Ave, 1580 sqft, 3/2, $565k, Mar 8. 2412 NE 13th Ave, 1640 sqft, 3/2, $590k, Mar 22. 2105 NE 11th Ave, 1500 sqft, 3/2, $545k, Apr 4. 2520 NE 14th Ave, 1700 sqft, 3/2, $610k, Apr 14. 2208 NE 12th Ave, 1550 sqft, 3/2, $555k, Apr 28.
1. Snapshot stats - Average price per square foot: $360 - Average sale price: $573,000 - Days on market trend: flat, holding around 18 days 2. Hot signals - 4 of 5 homes sold within $20k of asking - All 5 closed inside 30 days 3. Cool signals - Top sale at $610k needed a full renovation to hit that number - Buyer demand softer on homes over 1700 sqft 4. Recommendation for the seller Your 1620 sqft home fits right in the heart of this comp set. Price at $585,000. That matches $360 per square foot. It signals strength but leaves room for buyers to feel a deal. Plan for 1 to 3 weeks on market. Be ready to counter within 5%. Skip the staging spend. Clean, paint, and photos do the work here.
How you know it worked
You send the one-pager and your client says wow.
Quick tips
- Drop only closed sales from the last 90 days.
- Save the format. Use it for every listing appointment.
- Walk the client through it on screen, do not just email.