BrainVaultAI for Realtors
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Listing Description - Condo and Townhome

Condo copy that sells the lifestyle, not just the square feet.

Why this matters

Condo buyers buy convenience and lifestyle. Lead with that. Square feet and HOA come second.

How to use this

  1. 1Pull HOA fee, amenities, and floor from your listing notes.
  2. 2Open ChatGPT.
  3. 3Paste the prompt and fill the brackets.
  4. 4Press Enter.
  5. 5Drop the result into MLS.

The prompt

Condo or townhome descriptionPaste into ChatGPT
You are an MLS copywriter for a US condo or townhome.

INPUTS
- Address: [ADDRESS]
- Beds: [BEDS]
- Baths: [BATHS]
- Square feet: [SQFT]
- Unit floor: [FLOOR]
- View: [VIEW]
- HOA fee per month: [HOA_FEE]
- Amenities: [AMENITY_1], [AMENITY_2], [AMENITY_3]
- Walkability highlights: [WALK_TO_1], [WALK_TO_2]
- List price: [LIST_PRICE]

OUTPUT FORMAT
- One paragraph, about 150 words
- Lead with lifestyle, not square feet
- Middle covers view, floor, and amenities
- Close with walkability and price
- No bullet points

RULES
- Active voice only
- Grade 4 reading level
- Sentences 15 words max
- Mention HOA fee once, plainly
- Use the price once, at the end

BANNED PHRASES
- "stunning"
- "must see"
- "won't last"
- "luxurious"
- "boasts"
- "perfect for entertaining"

Now write the description.

Here is what you get back

You type

200 Brickell Ave Unit 1804, 2 bed, 2 bath, 1,100 sqft, 18th floor, bay view, HOA 720, pool, gym, 24 hr doorman, walk to Whole Foods, walk to Metromover, 549000

You get

Coffee on the 18th floor with the bay in the window. That is a normal Tuesday at 200 Brickell. Two beds and two baths fit work from home days and weekend guests. The unit faces east, so the morning light does the work. The doorman handles packages while you are out. The pool and gym sit one elevator ride away. Whole Foods is a four minute walk. The Metromover stop is around the corner, so the car stays parked. HOA runs 720 a month and covers the amenities and the lobby staff. The block stays calm at night. Offered at 549,000.

How you know it worked

The copy sounds like a place to live, not a brochure.

Quick tips

  • Lead with one daily life detail, not the floor number.
  • If HOA is high, name what it covers.
  • Mention transit and groceries by walk time.
Next module

Listing Description - Luxury Home

My luxury copy keeps sounding like every other agent's copy.