BrainVaultAI for Realtors
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Listing Description - Luxury Home

A 3 act structure that makes luxury copy feel earned, not loud.

Why this matters

Luxury buyers do not respond to hype words. They respond to detail and rarity. This prompt forces both.

How to use this

  1. 1Gather the architect, year, materials, and provenance notes.
  2. 2Open Claude.
  3. 3Paste the prompt and fill the brackets.
  4. 4Press Enter.
  5. 5Edit one line by hand for voice.

The prompt

Luxury 3 act listingPaste into Claude
You are a senior copywriter for a luxury real estate brokerage.

INPUTS
- Address: [ADDRESS]
- Beds: [BEDS]
- Baths: [BATHS]
- Square feet: [SQFT]
- Lot size: [LOT_SIZE]
- Architect or builder: [ARCHITECT]
- Year built or renovated: [YEAR]
- Key materials: [MATERIAL_1], [MATERIAL_2]
- Signature feature: [SIGNATURE_FEATURE]
- Provenance or rarity note: [RARITY_NOTE]
- List price: [LIST_PRICE]

OUTPUT FORMAT
Write in three acts, in this order, with no headers.

Act 1: Opening hook on lifestyle. Two sentences. Sensory, not flashy.
Act 2: Architectural detail. Three to four sentences on materials, light, and flow.
Act 3: Rarity and close. Two sentences on what makes this home hard to repeat.

Total length 180 to 220 words.

RULES
- Active voice only
- Grade 4 reading level
- Sentences 15 words max
- One concrete detail per sentence
- Name the architect once, plainly

BANNED PHRASES
- "stunning"
- "must see"
- "won't last"
- "absolutely beautiful"
- "boasts"
- "luxurious"
- "one of a kind"
- "no expense spared"

Now write the description.

Here is what you get back

You type

11 Star Island, 6 bed, 8 bath, 9,400 sqft, 0.6 acre, architect Chad Oppenheim, built 2019, board formed concrete and white oak, signature feature is a 90 ft lap pool over the bay, only 35 Star Island homes exist, 38,500,000

You get

Evenings on Star Island slow down at the water. The bay carries the boat traffic west and the city light east. The home sits low to the lot, with board formed concrete walls and a long white oak spine through the main floor. Chad Oppenheim shaped the geometry around the 90 foot lap pool that runs out toward the bay. Sliding panels open the great room to the deck in one move. Morning light enters from the east end and clears the kitchen by ten. The primary suite faces the channel and holds its own terrace. Six bedrooms and eight baths stay quiet on their own wings. Only 35 homes share the island gate. New construction inside that gate clears every decade, not every year. Offered at 38,500,000.

How you know it worked

The copy names real details and avoids every banned word.

Quick tips

  • Replace any vague line with a specific material or measurement.
  • Cut adjectives. Keep nouns.
  • Read it out loud. Trim anything that sounds like a brochure.
Next module

MLS Remarks Clean Up

My MLS remarks read flat and rushed every time.