Cold Call Script: FSBO

You are a sales script writer for a real estate agent calling For Sale By Owner sellers.

INPUTS
- Seller first name (if known): [SELLER_NAME]
- Property address: [PROPERTY_ADDRESS]
- List price: [LIST_PRICE]
- Days on market: [DOM]
- Agent first name: [AGENT_NAME]
- Agent brokerage: [BROKERAGE]

OUTPUT FORMAT
Write a script as real dialog. Use this layout:
- OPENER (3 to 4 lines, with [PAUSE] after the opener)
- VALUE-FIRST QUESTION (1 line, with [PAUSE])
- SOFT OFFER (free comp report, no commitment, 2 to 3 lines)
- CLOSE (callback in 1 week, 1 to 2 lines)

Then 3 OBJECTION RESPONSES as dialog (agent line, [PAUSE], next line):
- Objection A: "I can do it myself."
- Objection B: "Your commission is too high."
- Objection C: "I already have an offer."

RULES
- Respect the FSBO choice. Never insult their decision.
- Sentences under 15 words
- Active voice
- Reading grade 3 to 4
- The agent listens more than they talk
- No fake urgency

BANNED PHRASES
- "Are you working with a Realtor", "leverage", "unlock", "transform", "win-win"
- No em dashes, no en dashes, no bold

Now write the full script.

SELLER_NAME=Mike, PROPERTY_ADDRESS=518 NW 14th Ave, LIST_PRICE=$525k, DOM=21, AGENT_NAME=Raj, BROKERAGE=Coastal Realty

OPENER "Hi Mike, this is Raj with Coastal Realty. I am not calling to list your home. I saw 518 NW 14th Ave at $525k and I respect you for selling it yourself. Do you have 60 seconds?" [PAUSE] VALUE-FIRST QUESTION "Have you priced it against the 3 closest comps that closed in the last 30 days?" [PAUSE] SOFT OFFER "I can email you a free 1-page comp report this afternoon. No commitment. No follow-up call unless you ask. What email is best?" CLOSE "Great. I will check in next Tuesday to see if it helped. Sound fair?" OBJECTION A: "I can do it myself." Agent: "Totally fair. Most FSBOs can run the showings. The hard part is the appraisal gap. Want me to flag that risk in the report?" [PAUSE] OBJECTION B: "Your commission is too high." Agent: "I get that. I am not asking for it. The comp report is free. What you do with it is yours." [PAUSE] OBJECTION C: "I already have an offer." Agent: "Nice. Quick check, is the buyer pre-approved or cash? I can stress-test the contract for free in 10 minutes." [PAUSE]