Cold Call Script: Expired Listings
Expired sellers pick up mad and stay mad.
Why this matters
Expired sellers still want to sell. They feel let down, not done. The agent who listens first earns the relist. This script leads with empathy.
How to use this
- 1Open Claude.
- 2Paste the prompt below.
- 3Fill in the property and seller details.
- 4Practice the script out loud twice.
- 5Call within 48 hours of expiration.
The prompt
Here is what you get back
SELLER_NAME=Linda, PROPERTY_ADDRESS=820 SE 9th St, ORIGINAL_PRICE=$640k, DOM=142, AGENT_NAME=Raj, BROKERAGE=Coastal Realty
OPENER "Hi Linda, this is Raj with Coastal Realty. I am calling about 820 SE 9th St. I know the listing just came off. That had to feel awful after 142 days. I am not calling to pitch you. Can I ask one question?" [PAUSE] LISTEN QUESTION "What do you think went wrong?" [PAUSE] LET THEM VENT "That makes sense. Tell me more." [PAUSE] SOFT OFFER "I run free 20-minute re-list strategy calls. No commitment. No listing pitch. You walk away with 3 things I would change. Worth a look?" SOFT CLOSE "If now is not the time, can I check back in 3 days? That gives you space." OBJECTION A: "All agents are the same." Agent: "I hear that a lot. Fair after what you just went through. Can I email you my last 3 sold reports? You judge." [PAUSE] OBJECTION B: "We need a break." Agent: "Totally fair. Take the break. Can I check in next month with no pitch, just a market update?" [PAUSE] OBJECTION C: "I am going to relist with the same agent." Agent: "Got it. Before you sign, want a free second-opinion price check? Free, 20 minutes, no pressure." [PAUSE]
How you know it worked
The seller agreed to the 20-minute call or accepted a 3-day callback.
Quick tips
- Pause longer than feels normal. Let them talk.
- Never trash the prior agent.
- Call between 5pm and 7pm for highest pickup.