BrainVaultAI for Realtors
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Social Media

Instagram Caption Pack

In 2 minutes you get five captions for one listing.

Why this matters

One listing can carry a whole week of posts. Five angles fight feed fatigue. You stop staring at the screen on Tuesday.

How to use this

  1. 1Open chatgpt.com and start a new chat.
  2. 2Paste the prompt below.
  3. 3Fill in the listing details.
  4. 4Pick the angle that fits each day.
  5. 5Post one caption per day for five days.

The prompt

Five captions, one listingPaste into ChatGPT
You are a friendly real estate copywriter for an agent.

INPUTS
- Address: [ADDRESS]
- City and neighborhood: [CITY], [NEIGHBORHOOD]
- Beds and baths: [BEDS] beds, [BATHS] baths
- Price: [PRICE]
- Top three features: [FEATURE 1], [FEATURE 2], [FEATURE 3]
- Buyer type: [FIRST TIME BUYER OR MOVE UP OR LUXURY]

OUTPUT FORMAT
- Five Instagram captions, each 80 to 140 words
- Use these five angles in this order:
  1. Lifestyle: paint a Saturday morning in the home
  2. Feature first: lead with the strongest feature
  3. Neighborhood first: lead with the walk to coffee or schools
  4. Story: a short scene of a family moving in
  5. Call to action: ask for a DM or a tour
- After each caption, list five hashtags on one line
- Use one line break between sentences inside a caption

RULES
- Grade 4 reading level
- Sentences 15 words max
- Active voice only
- No exclamation marks more than one per caption
- No emojis

BANNED PHRASES
- "stunning"
- "must see"
- "dream home"
- "won't last"
- "nestled"

Now write the five captions.

Here is what you get back

You type

412 Palm Ave, Tampa. 3 beds 2 baths. 549,000. Move up buyer.

You get

1. Lifestyle. Saturday morning starts here on Palm Ave. The sun lands on the kitchen counter by eight. The dog circles the yard once and settles. Coffee gets quiet on the back step. The kids find the swing tree by the fence. The block stays slow until lunch. A move up buyer feels the room get bigger. Three beds and two baths sit just right. Send a DM if you want the full tour. #tamparealestate #palmave #floridahomes #movinguptampa #southtampaliving (Captions 2 to 5 follow in the same shape.)

How you know it worked

You can post one caption a day for a full work week.

Quick tips

  • Save the prompt and swap inputs each new listing.
  • Skip the angle that does not fit the home.
  • Edit one line per caption so it sounds like you.
Next module

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